Describing' the rise' and 'the fall' 30 Mayıs 2013

If you are describing trends, such as your customer base, financial markets and profits or even marketing budgets you will come across the concepts of ‘rising’ and ‘falling’.  Some examples might be:

a-The gold price recently fell

b-Our marketing budget has risen over the last three years.

c-Our customer base has risen, with more clients in the 18-25 range.

However, although these words are correct, if you partner them with certain adverbs, they become much more interesting and give a more accurate picture to the person you are communicating with.    The three adverbs we will look at today are ‘dramatically’ (which means a lot), ‘gradually’ (which means at a steady even pace) and ‘gently’ (which means slowly).  If we add them to the original sentences above, the meaning becomes more detailed:

a-The gold price fell gently.

b- Our marketing budget has risen gradually over the last three years.

c-Our customer base has risen dramatically, with more clients in the 18-25 range.

So today’s challenge is to try to think of other adverbs that could go with ‘rise’ and’ fall’?  I will give you the answers tomorrow.

 

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