Market Segment and Market Segmentation 17 Mayıs 2013

 

For some people learning business English, the terms, ‘Market segment’ and ‘Market segmentation’ can become confused with each other.  Your ‘market segmentation’ focuses on the process of subdividing your entire market into segments that have similar characteristics or needs.  Your ‘market segment’ is one section or part of your market who share similar characteristics or needs.   

 

 

Here are some examples of how to use these two expressions:

Market Segmentation:  The way that Apple carries out its market segmentation is to divide its hardware market into customer base segments.  This might include individuals, small businesses, colleges, creative industries and so on. 

Market Segment:  Although Apple believed that hobbyists would be a big market segment for their hardware, it turned out not to be the case.

 

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